Well I just watched BB's press conference on the official patriots website. And I have to say this, I can see why a lot of the media out there hate him. He repeatedly stonewalled their questions, using the broken record technique to respond and I can definitely see how he can come off as unfriendly or prickish in that respect. Although I'm not sure there's much more he can say than what he did, but he could have done it in a different manner. The pluses of his approach is he avoids the pitfalls of saying too much and hanging himself, so to speak. But he is not going to win any sympathy by the way he responded. And I suppose BB is not looking for sympathy, but this does not come off well in front of the cameras. This is an embarrassing episode in BB's career, but he should try to come off as more humbled or contrite imo. He should have made his apology himself, speaking it, instead of leaving a dry written statement. When you cannot elicit a sympathetic response from those who might be on your side given the right choice of words, its no wonder that his enemies all stood up to crucify him. And who can or would leap to his defense when all they see is the cold exterior that BB will allow the world to see? In other words, I think that BB needs a public relations expert to coach him on how to speak with the media. I hope Bob Kraft realizes this and insists that BB take some lessons. This is one of the most publicized scandals in recent franchise history and all you can respond with is "I'm moving on"? In particular I thought his last response to the reporter asking the question on what he would say to the kids that look up to him, well it was lacking. BB had the chance to do some serious damage control today, and much as I like him as a COACH, as the face of the franchise he dropped the ball. Just my opinion. Does anyone agree? If BB just learned to handle the media in a better, more friendly manner, his road would become that less rocky and difficult, and the Patriots as a franchise would benefit. When the image of the franchise is tarnished, you need to respond with a heartfelt apology that gives people reason to think that you have learned from what you have done wrong and that you have been humbled and that you have changed. A dry writen statement like the one BB issued will move no hearts and change no opinions. In this case BB's media unfriendly demeanor has been his weakness. BB is a smart guy. I think he should start to realize the importance of how you come off in front of the public. It can be the difference between getting burned to the stake or getting a repreive. Like it or not, the court of public opinion counts in this country.