The Patriots will never sue the Herald

Discussion in 'PatsFans.com - Patriots Fan Forum' started by Fencer, May 15, 2008.

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  1. Fencer

    Fencer Veteran Starter w/Big Long Term Deal

    #12 Jersey

    The Patriots are a big business. How do they market? First and foremost through the free daily media, such as the Globe and Herald.

    Conversely, the Herald really needs the Patriots too, because sports coverage is a big part of a local tabloid's appeal.

    The sides have bigger hammers to threaten each other with that are even more important than legal action. It will all work out via formal or (more likely) informal negotiation.

    I say "informal" because I think what really is happening is that the Herald management is saying to themselves "Oh, frack. We screwed up. What do we have to do to fix things from a business standpoint?" The Patriots don't need to bludgeon them; the Herald will sufficiently bully itself.
     
  2. PonyExpress

    PonyExpress In the Starting Line-Up

    Those days are over. The Patriots do not need the Herald. They have their own website, their own radio show, are part of the NFL media network and have plenty of opportuinities to market their brand without the assistance of a local tabloid.

    Not that many people read the Herald anyway.

    It's only hammer was its credibility reporting the news, and it now has none.
     
  3. BSR

    BSR In the Starting Line-Up

    Did you read today's articles? If the Herald is bullying itself then they must be sending in the fry cook to twist arms as they aren't doing a very good job of it. Looks like they are coming out gunz a blazing and daring the Patriots to sue them after a hackneyed apology. I was ready to move on from it yesterday. Today is another matter.
     
  4. shmessy

    shmessy Maude Staff Member PatsFans.com Supporter

    #75 Jersey

    Evidently, you did not see the Herald today.
     
  5. bakes781

    bakes781 In the Starting Line-Up

    #12 Jersey

    The Pats need the Herald like I need more hair on my ass. :rolleyes:
     
  6. PatriotsReign

    PatriotsReign Hall of Fame Poster

    #18 Jersey

    I know what you mean...can you "part it" yet?:eek::D
     
  7. ScottieC

    ScottieC In the Starting Line-Up

    I suggest you ask Belichick if he needs the Herald (of course I know you can't, but I would LOVE to hear his answer).
     
  8. Fencer

    Fencer Veteran Starter w/Big Long Term Deal

    #12 Jersey

    Actually, he'd give a nondescript answer to the effect that HE didn't, but if the Krafts did that was an area of the operation they handle and he doesn't and they do a great job at ...
     
  9. DaBruinz

    DaBruinz Pats, B's, Sox PatsFans.com Supporter

    #50 Jersey

    The only way the Boston Herald is going to be a good newspaper again is if Pat Purcell goes down there and fires guys like Massarotti and Tomase and the editor AND the Editor - in - Chief. Because yesterday's "apology" and today's blasting my Massarotti are clear signs that the people in charge of the Herald writers don't have control and that a change is needed.
     
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