I watched a commercial for WalMart this morning and saw them do something I have never seen before...acknowledge Christmas publically. The commerial not only acknowledged the holiday that is responsible for all the "holiday season" shopping, it declared it outright. Kudos to WalMart. The commercial started right off by saying "at WalMart, we're making Christmas shopping easy" and toward the end of the brief commercial (about 20-30 seconds), I heard the phrase "WalMart, for all your Christmas needs". I give WalMart kudos not because I am a Christmas person or because I'm Christian, but just because of the economic facts. And the facts are; for most retailers, holiday sales (Thanksgiving to Christmas) generates anywhere from 25 to 50% of annual sales and it is by far THE most competitive time of year for retailers. The holiday that is responsible for all these sales is "Christmas". Without this holiday, there would be no Black Friday and probably no holiday sales period. This isn't about thanking Christians, it's about thanking the people that are responsible for the success or failure of their business...Christmas shoppers. Sadly, if it weren't for the shrinking economy and forecast for poor holiday sales, I doubt WalMart would have made this acknowledgement. The truth is, WalMart and other retailers should do this openly and willingly every year for Christmas shoppers are their bread & butter.