Interesting strategy on the part of the Democrats. Certainly the ad shown in the article is a good one. The Fix - Senate Democrats go negative early (and often) Amid growing concern over retaining their Senate majority, Democrats are skipping the pretense of running positive ads and, in many cases, taking the unusual step of going negative with their first campaign commercials. The approach reflects a stark reality of this election cycle: going negative is the only way to turn the election from a referendum on Democratic control of Washington to a choice between two candidates. So, go negative -- early, often and hard.