http://sportsillustrated.cnn.com/2007/writers/rick_reilly/09/12/uncool0917/index.html Corny article, but I loved this part regarding ads: "You realize you're turning down a lot of dough, yeah, but it's just not me. I'm just not going to go out and do a Chunky Soup ad.... Like that [MasterCard] ad Peyton did about, 'Cut that meat! Cut that meat!' -- our D-line yelled that every time he came up to the line. 'Cut that meat!' Man, I'm so glad I didn't do that one."