First of all the NHL is on a downslide right now. But other than that I can't help but think that Kraft and John Henry & Co. have been so successful in the marketing area it has devastated the Bruins. The media always covers the hottest stories ... and let's face it that has been the Red sox and the Patriots for the last 5-7 years. Even should the Bruins win a Calder Cup they would still be behind both the Patriots and Red Sox. Looking at it from my point of view ... the Red Sox were always first followed by the others. With the internet, cable TV, and media efficiencey the Patriots have gone to the front of the pack...there is news almost every day....not that way with the Bruins. It's exciting to be a Patriots fan, almost as exciting to be a Red Sox fan ... and it's a labor of love to be a Celtics and Bruins fan...unless the Bruins can find a way to get more media attention ... they are doomed to be #3 and #4 around here ... I like them as much as I always have...but their demise is just a sign of the times.