ProFootballTalk.com joins NBCSports.com Looks like Florio has grown his website to a point where he could no longer continue the business as is, and has entered in to a business deal to move the content to NBC Sports. As much as I dislike the way Florio has tended to take the low road the last couple of years - favoring gossip over insight and analysis, and writing columns for the sake of stirring emotions to create web traffic - I respect the job he has done in successfully creating a site for football fans. Considering the deep resources of the television network and magazine web sites, I applaud him for coming up with a concept that drew football fans away from those sites and over to his instead. PFT had grown to a point where it couldn't keep up with the necessary infrastructure, while NBC has been a forgotten player for sports information on the internet. The deal makes sense for both sides.