I think the NFL is on target. I am only mildly irritated by some of the peripheral activity during games such as:
1. Stupid dances and acts in the end zone after a touchdown, I always think what an a--hole.
2. Sideline reporters doing some canned story during the middle of the game. Get rid of them.
3. TV announcers shilling for other network shows during the game, so totally out of place at times.
4. There are some rules that should be looked at like the penalty for pass interference and replays not allowed after down by contact.
Just play the game and cut out the crap.