Like I replied at PFT, it's about sending a message of consistency to his players. Is he supposed to tell them to play hard all 60 minutes, yet he's willing to let things slide in the coaching dept because it's a blowout, or it's raining, or raider fans might cry?
All those people crying are fans of coaches who play politics with the game. Scared of scoring because he's going to hurt feelings. Scared of throwing a challenge because it's too late in a game. Those coaches end up getting walked all over by their own players. Of course then those players come to N.E. and dominate because they just needed real coaches (Moss, Dillon, etc).