The Patriots have, in the past, referred to us as "shareholders." I know it is something I have seen before, though I don't remember specifically when or if the letters we are talking about here used that term. However, if you don't like that term, please take it up with them. The reason why we so many club seats and luxury lounges is because there is demand for it. Teams makes more off those than they do from general admission. I also believe, but don't quote me on this, they get to keep all their luxury box revenues, unlike general admission tickets which goes into the pool to be shared with the whole league. So they get to keep a bigger percentage of a larger amount. That explains why 20 years ago virtually no one had club seats and now every single team in the league does (once Minnesota opens their new stadium). Even teams with reasonably new facilities, like the Rams who are playing in a stadium that has not yet turned 20, are upset with their current layouts and looking to upgrade or move.