If BB wants to run up the score, I won't have a problem with it. But going for it on 4th down (instead of kicking a FG) is NOT running up the score. You should always go on it on 4th down if: 1. You have a big lead late in the game 2. You are in field goal territory 3. You have a makable 4th down If you kick a field goal you get an unimportant three points, but at considerable cost: 1. You give the ball back to the other team, giving them more opportunities to come back. 2. You have to kick the ball to the other team, giving them the chance for a game changing return. 3. You give the other team the opportunity to make a game changing play by blocking the field goal, perhaps running it back for six. 4. You give the other team the opportunity to gain momentum from a missed FG. Kicking the FG is stupid football. That is one thing that you'll never see BB do. Keeping Brady in the game (to get his third TD) could be considered running up the score. Going for it on 4th was a necessity.