Yeah, a lot of financial terminology is being thrown around pretty loosely.
There are plenty of lines that the owners can manipulate to determine their profit or loss for a given year. In fact, most private companies are usually trying to show the taxman as little profit as possible without going to jail for tax evasion.
I disagree on the Cash Flow. I think the Cash flow is very bumpy for these guys. If you look closely at the Packers' Balance Sheet, you see an interesting aspect of Sports Accounting; of 43.8 of CA, 14.9 is "Unamortized Signing Bonuses." As far as I can tell, that represents Signing Bonuses that have been disbursed, but not yet expensed. How that can be considered an "Asset" is beyond me, but I didn't write GAAP. Bottom line, though is that both their current and quick ratios are below 1.0, suggesting liquidity problems. If anything, the teams are looking for more cash to solve their cflo problems.
The other interesting line is "Investments," but there is too little information provided and I just don't have the time to look into it.
Very interesting, though. If you look closely at the Income Statement, buried in the last footnote is the disclosure that in 2009 and 2010, they received 9.5 and 8.2 respectively from the "Brown County Professional Football Stadium District" and that this sum is allocated across several lines of the Income Statement, in some cases offsetting expenses and in some cases as Revenue. What that means in layman's terms is that in 2009 and 2010, the Packers would have shown pretax losses of $580,560.00 and $543,988.00 respectively without the Payments from the bondholders. In short, a lot of this income statement is carefully managed.
I'd go into this more, but I gotta go.