It's hard to believe a monopoly that seems so powerful could be teetering on the verge of extinction, but... MLB is trying to set up its own in house network, as the NFL did with the NFL Network. Once those two channels reach close to 100% saturation around the country, how can ESPN continue to exist in its current form?. The NFL would just air its own games, as would baseball, receiving the ad revenue directly, without any cable middle man (ESPN) necessary. I imagine ESPN realizes this, and for that reason is promoting college football and basketball more extensively, and even went so far as to purchase the arena football league (laugh track)... what does it mean for the broadcast networks, whose life's blood is nfl football, that the NFL network will soon reach most households in the US? As for all those suggesting a "boycott" of the Globe, that probably won't be necessary, since the paper continues to hemmorhage money at an alarming rate. The NYTimes will probably be forced to jettison the Globe sooner rather than later. The Globe as an institution in its current form is probably on its last legs.The brand name will survive but it will be forced to transition into something "new and strange" over the next decade.