thenepatsrule
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If the slide continues, and if they haven’t already, the networks airing NFL games will have to provide companies advertising their products on the telecasts “make-goods.” A network guarantees a certain number of viewers will tune-in to watch a game. If the guaranteed number is not reached, the network must “make-good” by offering the advertiser free commercial time in other programming.
If the downward ratings trend continues, it will affect what the networks can charge advertisers for NFL spots next season. For example, a 30 second spot on “TNF” costs around $523,000. If the “TNF” ratings continue slipping it’s reasonable to believe the price of a 30-second commercial will drop for the 2017 season. The same rate decrease would hold true for other network’s NFL TV packages if the ratings continue to fall.
Here’s why the NFL better be worried about the sinking ratings