Here is how I would handle the CBA issue if I could speak for all owners. I have 53 job openings for the position of football player. I am offering a salary of $300,000 per year for these positions. That means my employees earn in the top 1% of all Americans. This position has many benefits as well, medical, dental, 401k, and an aggressive profit sharing plan. At the end of each year, based on job performance and and the profitiability of my company I will designate a percentage of my profit to be distributed to my employees. These profit sharing contributions vest at 20% per year (i.e fully in 5 years). If you quit and take a different job you lose the unvested portion. (An employee retention incentive) The fringe benefits are excellent, including travel, 6 months of paid vacation, many free meals, hotel accomodations when travelling, and a generous expense account. Employment is at will. I require a no-compete clause that says if you resign your position you may not work in this industry for 2 years. I am accepting applications. Most of the qualified candidates will find that this compensation package is substantially more than what could be earned in any other field. (Mr Sapp, this is much better than the next best offer your qualificiations would earn you, which is about minimum wage) Memo to accounting: I have just slashed payroll expense 75%. Please initiated a marketing initiative to inform our customers that we have just reduced the price of our product (tickets) to 1/3 of what they used to be. Inform the family of 4 that instead of $225 for tickets to attend a game, it will now cost $75. Anyone think there TRULY is a loser in this? Owners continue to maintain profit levels consistent with their investment. The 1696 players on NFL rosters earn income in the top 1% of all Americans, when for 90% there next best job opportunity earns them about $50,000. When we comment on how the fans are treated in the current NFL, I dont think we should be looking at the profits the owners are earning on their vast investment, but instead at how much WE pay to make players earn an average income of about 1.8 million a year. Cut that to a reasonable amount and the cost of being a fan would never have become what it is. Quite frankly, this type of an approach would lead to the following: A labor strike Scab players The disollution of the NFLPA All players coming back to their jobs One miserable year as an NFL fan Then an NFL that is identical to the one we see today with the sole exception of the fans paying a REASONABLE price for the employee expense of the company they choose to buy a product from. I'd be fine with that.