Although both sides are not equal (management being able to cut players at will, while players have to hold out in trying to get released/traded), it is essentially the same objective when one of the sides think the value of the contract is no longer "fair." Management can simply cut players when they no longer feel that that player is no longer of that contract's value. When the player feels that he is more valuable than the contract he is signed, he holds out. It's essentially the same objective. To maximize value.
Personally, I don't think Bill would trade for Deion because there are other priorities. But at the same time, I don't believe Bill holds anything against Deion. It's all about business. Bill cuts/trades people he respects all the time. His excuse is that it's a business and he's doing what's best for the team. Why would he be a hypocrite and hold grudges against players (who have played hard for him) because they do what's best for them?