guess tabloids need to put something on their front page, today's print edition says something to the effect "They're Busted". Jay Fitzgerald, think he is a business writer not a sports writer, plays the damage to the Pats Marketing and BB marketing angle. Just more venom, just more negative press.. guess it is a boring time and there is nothing else to report on.. btw Papi hit a walkoff last night.. http://www.bostonherald.com/sports/football/patriots/view.bg?articleid=1031188&format=text A new adjective could be added in front of the word ‚Äúgenius‚ÄĚ that‚Äôs so often used to describe Patriots [team stats] coach Bill Belichick: ‚Äúcheating genius.‚ÄĚ And if that word sticks, it could damage the coach‚Äôs image and marketability in coming years, sports marketing and business management experts say. Belichick‚Äôs hard-earned reputation as a winner was sacked for a loss this week after a Patriots assistant got busted videotaping New York Jets [team stats] sideline signals during Sunday‚Äôs game. Stephen A. Greyser, a marketing professor at Harvard Business School, said much depends on what the National Football League ultimately says and does about charges that the Pats broke league rules. ‚ÄúIf the words ‚Äėcheating‚Äô and ‚ÄėBill Belichick‚Äô are in the same sentence in an NFL statement, it could have a substantial negative impact for the brand value‚ÄĚ of Belichick, said Greyser. The Superbowl-winning coach has nowhere near the number of lucrative marketing contracts that his star quarterback Tom Brady [stats] has signed over the years. But Belichick does make thousands of dollars giving speeches and appearing at events, industry sources say. The Pats coach has been praised as one of football‚Äôs greatest. Books have been written about him, including the late David Halberstam‚Äôs ‚ÄúThe Education of a Coach‚ÄĚ and local radio-talkmeister Michael Holley‚Äôs ‚ÄúPatriot Reign.‚ÄĚ But his image as a gridiron ‚Äúgenius‚ÄĚ - and thus his future image and marketability - could be harmed if it‚Äôs proven he cheated to win, said Bruce Clark, an associate professor at Northeastern University‚Äôs College of Business Administration.