I don't think it's quite as simple as saying "owners who either want to win or just make obscene amounts of money", as Bob George does in his column - especially in baseball and specifically with Steinbrenner. Because of the way revenue streams and revenue sharing are set up in MLB it is not a case of either/or; Steinbrenner and the Yankees could outspend anyone and everyone in their quest to win, and yet at the same time still be more profitable than anyone else.
We as sports fans like to paint owners in black and white, as only caring about winning or only caring about profits, but here is a very good example of a gray area in between. If anything the fact Steinbrenner did not take steps similar to Wellington Mara in regards to television revenues and revenue sharing by placing the interests of the league and the sport above his own interests says as much or more about him and his legacy than his committment to winning.