After the Pats defeated the Jets by such a wide margin, I felt they would obviously get a lot of attention from the media - and even more if they followed that up with wins over Chicago and then Green Bay. With that I knew that some sportswriters would feel compelled to bring up SG in their columns.
First of all it was a huge ratings bonanza for those writers and their publishers; they've seen nothing like it before or since. Then there are writers like Shapiro who have an axe to grind because Belichick makes their job harder to do, with fewer quotes and less access to other players, coaches and practices. There's also surely more than a few writers who don't like BB for not answering their stupid questions, but then see him elaborate for several minutes when he's asked an intelligent question by someone else.
Just like clockwork, there was the King article two days ago with an SG reference. Now it's like dominos: Easterbrook's column yesterday, and now Shapiro's. Don't forget Sando's comments about the Pats a couple weeks ago after Scar Jr was fired too.
Remember when Michael Silver had his column about the 'growing disconnect between Brady and the Pats' a few months ago? After that it seemed like every NFL writer in the country wrote a column on the same topic. My guess is that we're going to see something similar: the number of 'Pats are playing great, but SG questions linger' columns are going to increase exponentially very soon. As long as the Pats keep winning, these type of articles are only going to increase, right through the playoffs. Should the Pats get that far, the number of times SG is mentioned between the AFCCG and the SB will be off the charts.
It is what it is; these columnists are going to write about it and if they don't their editor and publisher will tell them to do so. It won't die down until the Pats win another Super Bowl - though, as somebody previously mentioned then the new story will be 'what are they improperly doing now'.
With that in mind we may need to set up one mega-thread for all the 'media bashing Pats, dredging up SG' stories that there will inevitably be.