http://sportsillustrated.cnn.com/2007/writers/rick_reilly/09/12/uncool0917/index.html?eref=mostpop "His rival for top QB in the league, Peyton Manning, has done every commercial short of adult diapers, but Brady has done almost zero, even though, with his looks and charm and game, he could sell pogo sticks to seniors. "You realize you're turning down a lot of dough, yeah, but it's just not me. I'm just not going to go out and do a Chunky Soup ad.... Like that [MasterCard] ad Peyton did about, 'Cut that meat! Cut that meat!' -- our D-line yelled that every time he came up to the line. 'Cut that meat!' Man, I'm so glad I didn't do that one." Integrity. Check."