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Okay hit me back either here or in a conversation & we can talk about the ultimate goal - it seems to be getting things to go viral, and I can't claim to be a genius in that realm... but what's the end game? A bunch of Pats fans being pissed? What's the strategy on Twitter, if there is one? (I know that Twitter's better for unfolding "right now" events, so I would save it for that... but better to be ready than not...)
So think of the calendar of events for use of the hash-tag: We'll have the Brady "reconsideration" result, we'll have the first game back, we'll have anything being tweeted by the sports media (mainly small-ball stuff without many followers).
You'll need intelligent response tweets that can't look like spam, and you'll want to drive other people on twitter to your hash-tag. The thing is if it works, you need to be constantly monitoring the hash-tag and responding - with any luck, bringing in new folks to drive to the FB page/petition. Since you're repackaging news, not breaking it, it seems like twitter will work mainly as a response to other outlets.
Your memes could drive traffic to the FB page and/or the petition - right now they're sending people to #TheBigLie... but at the twitter hashtag, can they do anything but vent? And is anybody hanging out just talking about this in a vacuum in 140-character chunks? Or will it only heat up, with some planning, in response to other "breaking news"?
Seems like your ultimate goal is signatures, and therefore congressional action or at least "debate." As I said I don't claim to be a social media genius... but where you ultimately want people is signing the petition, if you think that - ultimately - political action is likely to shape events (Arlen Spector definitely thought it was worth going that route anti-Pats during the cameragate thing). So maybe the memes should drive traffic to the petition, not the hash-tag?
I dunno. I am an old man just thinking out loud.
So think of the calendar of events for use of the hash-tag: We'll have the Brady "reconsideration" result, we'll have the first game back, we'll have anything being tweeted by the sports media (mainly small-ball stuff without many followers).
You'll need intelligent response tweets that can't look like spam, and you'll want to drive other people on twitter to your hash-tag. The thing is if it works, you need to be constantly monitoring the hash-tag and responding - with any luck, bringing in new folks to drive to the FB page/petition. Since you're repackaging news, not breaking it, it seems like twitter will work mainly as a response to other outlets.
Your memes could drive traffic to the FB page and/or the petition - right now they're sending people to #TheBigLie... but at the twitter hashtag, can they do anything but vent? And is anybody hanging out just talking about this in a vacuum in 140-character chunks? Or will it only heat up, with some planning, in response to other "breaking news"?
Seems like your ultimate goal is signatures, and therefore congressional action or at least "debate." As I said I don't claim to be a social media genius... but where you ultimately want people is signing the petition, if you think that - ultimately - political action is likely to shape events (Arlen Spector definitely thought it was worth going that route anti-Pats during the cameragate thing). So maybe the memes should drive traffic to the petition, not the hash-tag?
I dunno. I am an old man just thinking out loud.
