I'll have to get this book. Whenever I learn more about the game and understand it better, I enjoy it more. I can't be the only one like this.
If someone were to apply the ideas from the book referenced in this thread (or anywhere knowledgable, really) to the all-22 recordings each week, I would be elated. Couldn't someone make a living doing this?
For example,
- Monday: Complete all-22 breakdown of first half
- Tuesday: Complete all-22 breakdown of 2nd half
- Wednesday: Teaching - apply the ideas/concepts/strategy/tactics (whatever you call it) in Sunday's game that appeared in the Monday and Tuesday edition with similar plays from other games in NFL or college.
- Thursday: Analyze some all-22 plays from the upcoming opponent's previous games.
- Friday: Propose offensive ideas that we might see in the upcoming game
- Saturday: Propose defenive ideas that we might see in the upcoming game
Is it too much work? Does the audience for this not exist? I don't understand the economics of advertising. Is that the problem? Does the NFL prohibit its use?
There is some stuff out there I enjoy reading already, Bedard, Yates, Rodak, Chatham, Bowen at NFP. There are great posts here from some of the board members. I like AWTE's breakdowns over at the planet (whenever he gets the inspiration to do it). Still, it all seems like the tip of the iceberg. There is so much more content that could be created on a weekly basis.
Meanwhile, there's somehow an audience for Felger, Mazz, CHB, Borges and other cartoon characters like a murder's row of **** Tracy villans hatching plots to make smart people dumber.
The main obstacle, as I see it, is that labor-intensive content is inherently less efficient in terms of generating page-views.
Even assuming the market for hardcore in-depth analysis is the same as the storyline-based crap the predominates -- which it's probably not -- you're still faced with the fact that a feature article of the former takes 10 times as much work and time as a feature article of the latter. A publisher can't afford to pay that much more for a feature that's not going to make them any more money. And the writer can't afford to work ten times as hard for a story as he needs to, if he wants to make a living writing about football.
One of my favorite sources for NFL analysis is a website called FootballOutsiders.com. I've exchanged a few emails with him about the troubles he faces when he tries to expand his coverage. He can't afford to bring on additional staff because he already has a hard enough time paying his current bunch of writers a competitive wage. As it is, they usually jump ship to a higher paying gig after a couple of years. He gets some volunteer work from readers doing game-charting work, but since they do it in their spare time, it's not timely or reliable enough for in-season analysis.
His site does have some pay content, but he doesn't want to put too much of the site behind a paywall, because when you go primarily subscription-based, you really pare down the size of your audience, which means a significant loss of ad revenue.
My thought has always been that the problem is going at it from a national point of view -- as much as people like the NFL in general, what fans are truly passionate about is
their team. It would probably be easy to leverage fandom for team-specific sites than a general one. Furthermore, some fanbases are more activated than others; at this point, given our team's protracted run of success, Pats fans probably represent far more than 1/32nd of the people who'd be interested in donating/subscribing for higher-quality content. And between team message boards, tailgating groups, out-of-town meetups at sports bars, a specific team's fanbase is readily marketed to.
Suddenly a business plan is starting to form...