I've been thinking the same thing. I posted this on another site before the game:
It's almost uncanny how it goes unrecognized for so long by everyone; WE ARE THE SUPERBOWL for every GM, coach, player, fan, media type, vendor, you name it. No one plays as hard against another team as hard as they play us. Not one team in this league gets the us against them headlines. Not one team is feared as much as us. And the best part is: IT ONLY MAKES US BETTER! Because we know, once we are done with you, you are done too.