Coaches Rankings: Give It Up For Bill Belichick Guess who they rank numer one? 1. Bill Belichick, Patriots. The smartest coach in the NFL. No one does a better job of adapting schemes and personnel to the opponent on a week-to-week basis. He always finds a way to win the matchup game. The sad thing is that Brad Childress, Norv Turner, and Wade Phillips are among the top fifteen - though that may be due to so many brand new coaches currently ranked in the bottom 1/3.