On Friday afternoon, with Boy King in the Lone Star state for his daughter's wedding, the White House finally released its new Executive Branch rules for designating and disseminating what used to be known as "sensitive" information. Yes, citizens. Today's memorandum: What was once known as "Sensitive But Unclassified" (SBU), is now referred to as "Controlled Unclassified Information" (CUI). Please make a note of it in your party syllabus. Memorandum For The Heads Of Executive Departments And Agencies White House News SUBJECT: Designation and Sharing of Controlled Unclassified Information (CUI) Purpose (1) This memorandum (a) adopts, defines, and institutes "Controlled Unclassified Information" (CUI) as the single, categorical designation henceforth throughout the executive branch for all information within the scope of that definition, which includes most information heretofore referred to as "Sensitive But Unclassified" (SBU) in the Information Sharing Environment (ISE), and (b) establishes a corresponding new CUI Framework for designating, marking, safeguarding, and disseminating information designated as CUI. The memorandum's purpose is to standardize practices and thereby improve the sharing of information, not to classify or declassify new or additional information. ... Read on and enjoy. Preferrably before breakfast.