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Anyone know if other columnists such as Reiss have also done this?
If it is an industry-wide 'accepted' practice, then we might all be barking up the wrong tree.
Worse, this will make Borges paint this as a BB-Patsfans-Joint Venture/Conspiracy to tarnish him
In a word.....no.
The fact that bostonsportsmedia.com, the Boston Phoenix, the Boston Herald and Editor and Publisher have all picked this up this afternoon and stormed about Borges' action says pretty clearly to me that this is out of bounds in the industry.
http://www.bostonsportsmedia.com/
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003553817
http://www.thephoenix.com/MediaLog/PermaLink.aspx?guid=7c99793b-69db-495f-873a-adc195c16d23
http://www.bostonherald.com/blogs/messengerBlog/?p=241