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So the alternative is to keep having press conferences that produce nothing and make the journalists into moronic puppets?
It's got to be a two-way street. If it's OK with the league and the Krafts that BB stonewalls at press conferences, that's all you're going to get.
There is no list of questions the media "has" to ask.
The media's job is to seek answers to questions that readers/viewers/listeners want to know. They would not be doing their job otherwise, so you're wrong about that.
There is the tradition of asking questions about the most recent game, individual performances, and injuries, but BB doesn't answer them. At some point, you'd think someone in the press pool would get tired of it all and try something out-of-the-box just to break the pattern and keep from dying of boredom.
You're putting it all on the media. They can only be so creative in coming up with questions that BB "might" answer in a way that would be relevant to the public. The final results rest with BB, and he ain't budging. He has become the ultimate master of saying nothing while talking.