Opinion: London Super Bowl not bad idea - NFL- nbcsports.msnbc.com A bad article at best, and at worst it seems like a soccer-bashing article in places. The NFL needs to give up the idea of international expansion, it isn't going to work. Like the article says, a Superbowl would be a one off. Once its over Brits would go back to watching soccer again. It simply isn't going to create the same level of interest that soccer holds over here.