| patchick |
09-07-2007 09:37 AM |
Re: Here it is: the perfect NFL commercial!
Quote:
Originally Posted by letekro
(Post 505785)
I've never lived in the midwest - and I'm sure that's to where it's directed - but it shocks me that anyone could find the song and/or message appealing in this day and age. I guess these are the same people that actually buy John Cougar albums (at Walmart I'm sure).
|
I don't think it's a geographic target, it's a class target. The ad firm is banking that pickup-truck buyers are likely to respond to a message that buying a foreign car = being a bad American. Chevy slogans have always centered on the word "America," but it seems to be getting more blatant and desperate. It's a bad sign, IMO, that they don't think buyers will choose the vehicles on their own merits.
To bring this back to beer, I watched last night's game in the company of a Sam Adams Cherry Wheat. A fine beer, but it just doesn't go with football. It taught me a lesson: there's an art to matching beer and television, just like matching food and wine. |
