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You don't know that Kraft negotiated the TV deals?
Here's an article about the TV deals. Try to find Goodell's name - you won't.
They start out mentioning the CBA mess Goodell blew and begged Kraft to rescue him from.
Maybe I'm stupid, but after all that, I would expect Goodell to owe me big time, not to stab me in the back.
http://www.nytimes.com/2011/12/15/sports/football/nfl-cashes-in-on-its-popularity.html
The fact that Goodell stabbed Kraft in the back is terrible. No doubt about it.
I'm speaking solely on the (incorrect) assumption that the owners do not like Goodell, that he will be fired, or that they feel that he is doing a poor job. No matter how you look at it, he definitely contributed to the increased revenue in many forms, and he also did have a hand in the TV negotiations (not speaking of 2011), as he reached agreements with several TV networks, particularly on such issues as increasing Thursday night games to a full season, and spreading the broadcasts over both CBS and NFLN.
As previously mentioned, if the owners feel that some power needs to be taken from him, they'll step up and make sure it happens. There's no reason to believe that an issue like that will "ruin" football and/or lead to his dismissal. That's just wishful thinking from our fanbase. No one outside of N.England gives a damn about any "unfair penalties" stemming from deflategate, and if they didn't wish to see it extended upon appeal, they'd have brought it up and prevented it.