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The key phrase is "yet he still keeps bullying". Goodell has never backed down. The courts might have smacked him down but he never lost tangible face from a 'this is the line in the sand I will always draw it any way I want' perspective. Doesn't everyone continue to completely believe if you defy Goodell you will have an ugly all out fight directed at you? And the more you openly defy him, especially if you make him look bad, the uglier he will get (and his face is already patently disturbing).
Given that how does he back down now after going so all in for everyone that defies him?? He simply can't allow that persona to be injured. He has to throw everything in but the kitchen sink to show he will never back down. Win or lose in the courts he is showing everyone the cost of defying him. Brady is paying a heavy toll right now for defying him and, IMHO, it will linger for Brady after the court case is over. I expect undercurrents of trouble for Brady from the league office as retribution. Small stuff, under the radar, things that there isn't much that can be done about. I'm certain that will be the case for the Patriots organization too. Goodell has been so underhanded on this and in the past, why would we expect he wouldn't use his power to send those small and hard to identify/defend against ripples of trouble toward Brady and the Patriots?
Just is what it is unfortunately....
I think he has absolutely lost face through his repeated beatdowns in court. In fact, I think the whole reason why he has pursued this case as far as he has is because he has to rehab his imagine because it was so damaged from those various fiascos. Which will make it especially ironic/awesome if his attempt to rehab his image is what takes him beyond the credibility event horizon. If this goes the way I hope it goes, there's no coming back from it. Literally nothing that could rehabilitate his image from "disgraced, demonstrably incompetent lame duck commissioner". Not that the owners care, worst comes to worst they can just fire him and appoint someone new. That's the whole point of having a designated fall guy.
Yes, people still believe that if you defy Goodell the appeal will be a sham and you'll have to go to court. But if Brady wins here, the players (and more importantly, the NFLPA) will be all the more willing to do just that. Going to court is always imposing and never a good thing, but I'd much rather go to court against someone who always loses there than... well, pretty much anyone else.
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