It's time for Kraft and Belichick to go scorched earth on the rest of the league. Any dirt they have on other coaches, executives or league officials, leak it to TMZ. Anything that happens during a game that is not 100% within the rules, file a complaint with the league and then make transgression public.
Think back to Tomlin standing on the field to prevent a kick return TD or Carroll's decision to pass at the end of the SB. Belichick came to their defense, unprompted. Where are those guys, or any other coach, now?
Kraft has publicly supported Goodell consistently, even when it was unpopular to do so. How has that helped him or his team?
It will never happen, but what do they have to lose? You can talk about the big picture and "The good of the game," but no one else seems to care about that. If it ends up hurting the league, who cares? They were happy to start down this path, might as well help them get where they want to go.