I think this whole thing was hasty and a misstep, and if Kraft thinks he was going to sway the public he was out of his mind, he should have just let the media vultures prey on the inevitable decay of the Wells Report instead of throwing himself out there like this. Too much information at once, works against the Pats and let's the populace focus on sketchy parts like the deflator.
If they had to do this, i.e. fight first for their public image, which is a very dubious choice IMO, then they should have fed the media information bit-by-bit. Would have had a completely different effect: more focus for each critical point, more credibility in the minds of the feeble to see it come from reporters they otherwise trust.
I can't imagine anyone is going to take this seriously. The Patriots needed a Battle of the Midway. Instead this is more reminiscent of Chancellorsville.
I do not profess to be historically savvy, nor am I suggesting that Mike Kensil bears any resemblance to Stonewall Jackson.