I don't agree. The article isn't definitive and has caused this discussion. In any case, we disagree. On a final note, from me, purchasing the towel IMO, is the same as donating. Unless I plan to use the towel to wash my car, it's otherwise useless.
Edit: To be clearer, this is the conclusion of the article:
That 3.54 percentage ratio is a tough number to ignore, no matter how you approach the issue. While Breast Cancer Awareness Month is a noble idea in concept, the jury is out on how much actual good is being done, and whether the NFL is benefiting a lot more than cancer victims. I suppose any amount of money the NFL raises for this cause is a good thing. But I was hoping that in this case the NFL would break the mold, and, you know, be a giant corporation that actually possesses a soul.