New Patriots Logo (Font)!

New England Patriots debut new, bolder logo - NFL.com

I like the new font, personally.

I'm a graphic designer, and I must say, I'm not truly blown away. But change is nice! (I'd prefer something slightly sleeker)

I wonder if it will have any affect on the current uniforms?

I don't like change.. give me the throwbacks.

The font has a bit of a look of an old "Wanted. dead or alive" poster.

Considering the past few weeks thats maybe not a great look.

I like it, and _really_ prefer it over the old one. But one minor nitpink: the points on the lower left of the A and the lower right of the second T look kind of weird and unnecessary.

Old school Sox font FTW!

I assume if there was a change on the uniform, it would translate into something like this:

(I put together a quick mockup)



It looks pretty good to me. I like.

alaypatel said:

I wonder if it will have any affect on the current uniforms?

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The old style font is on the front of the jersey above the numbers and below the collar so that will likely be replaced by the new one.

EDIT:

^^now that looks sharp!

They needed a new brand because their old brand was tarnished so badly, per Ashley Fox.

I noticed the new logo font on the Patriots.com website for a while now (I think its been about a week or two)

I initially thought it was only going to be a font change on the website, but I guess it's a branding change too.

Ice_Ice_Brady said:

They needed a new brand because their old brand was tarnished so badly, per Ashley Fox.

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I get the joke, but, for the record, that font's been on their website for a while now.

Throw back red > current

As if this off-season hasn't been bad enough...

It doesn't show much thought or artistry; doesn't seem nearly as distinctive as the script version. Whatever.

I think it's fine but I don't go that crazy over fonts anyway. The last one was a bit flowery, IMO.

Disgusting. uke:

Now, with 23.7% more suckage than our previous version!

....bold? It looks like every other f****** logo.

Patriots will have new end zone logo - New England Patriots Blog - ESPN Boston

The change will not impact the team’s helmets, jerseys or anything else on the uniform.

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Although, I will say it'd be pretty sneaky to allow free exchanges for Hernandez jerseys and then change the jersey so all of the ones they gave out are out of date anyway.

Can never understand corporations spending big money on minor changes to logos. Smacks of consultants getting paid loads to justify their presence (wish I was a consultant )

The change will not impact the team’s helmets, jerseys or anything else on the uniform.

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Aw man. The mockup I made looked pretty neat.