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By JOHN OURAND
Staff writer
Published March 17, 2008 : Page 01
There is a PowerPoint presentation that has been making the rounds in league offices and among ad buyers for the past six months.
Distributed by multiple networks, the full color presentation uses a series of bar graphs to bash everything about ESPN. It describes ESPN’s multiplatform strategy as a flawed concept. It calls ESPN’s marketing machine a myth. It says that a sports property’s TV ratings consistently decline on ABC and ESPN.
The presentation, titled “The Emperor’s New Clothes: How ESPN’s Multi-Platform Strategy Hasn’t Improved Ratings,” looks to illustrate how sports properties such as the NFL, NASCAR and the NBA have seen significant TV rating and viewership declines on ESPN and ABC in the past year.....HTML:
http://www.sportsbusinessjournal.com/article/58375
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