More to the point:
1. Get firefox
2. Install adblock plus
3. Go to the rumor mill page. Right-click on every ad you see and click 'adblock image'
4. Hit the adblock icon (looks like a stop sign) to bring up a window with every asset that's loaded. Double click these ones to block them:
Code:
http://www.google-analytics.com/urchin.js
http://www.statcounter.com/counter/counter.js
http://view.atdmt.com/ (more after the slash, but it may vary, and there may be more than one)
http://4.adbrite.com/mb/text_group.php? (more, varies)
http://c17.statcounter.com/t.php? (more, varies)
http://profootballtalk.us.intellitxt.com/intellitxt/front.asp?ipid=6614
5. Visit all you want, come back here and laugh at him. For the purposes of his advertisers you're largely invisible. (You'll still appear on his raw access logs, but it looks like he's using scripts to do his stats for him.)
6. Yeah, don't link directly, that bumps his Google pagerank.