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http://www.buffalonews.com/home/story/83597.html
Sounds a little like the examples set by Bob Kraft and others, plus the incentive from the revenue sharing negotiations, has gotten Ralphie and minions off the stick.“Our new business on the corporate sponsorship front is up about 38 percent from last year,” Brandon said. “And our retention model has always been in the high 90s in our sponsorship business.”
Merchandise sales are up about 35 percent this year, buoyed by the popularity of the Marshawn Lynch and Paul Posluszny rookie jerseys, and hits on the team’s Web site are up about 15 percent, Brandon said.
The team also has made some inroads in its Southern Ontario market, which always has been a challenge.
“Business is good,” Brandon said. “We’re never comfortable, but we’re pleased with where we are to date.”