Unbelievably bush-league on the part of the Colts. No big deal, no big drama, just childish and pathetic. Kind of sad from an organisation that is so professional most of the time. Brady was rightly furious at the Colts pathetic tactics and, as everyone saw, barked at the referees on the final snap...The bizarre aspect to this is what the Colts were hoping to achieve? Say for example if the Patriots had committed a false-start penalty. It would have been 2nd and 15 and the Patriots would have re-grouped and then run the ball down the throats of the Colts D to run out the clock. There was absolutely nothing to gain with this pathetic ploy.
Before any Colts apologists start hammering away at the comments section as to how anything is fair game in the trenches in the NFL, no, it is not. This is a penalty, when the referees spot it, simulating the snap-count is unsportsmanlike conduct, and results in a 15 yard penalty.