- Joined
- Jun 17, 2000
- Messages
- 19,722
- Reaction score
- 31,174
As I posted yesterday the ads are back in place after Burst Media found the problem and finally eliminated it. Nevertheless here is the explanation I have and I'm also going to need some help with something from each of you.
Burst, like many other companies, brings in 3rd party ads (from other companies they partner with) in order to fill inventory/impressions - which as I understand it are out of their control when it comes to the manual review process. Unfortunately to be sure that we never have anyone here affected with malware, I've turned those off as I'm just not comfortable at this point after what happened.
Those ads account for over 50% of thier ad inventory served here, and as a result we're going to be hit hard going forward since as it was those only covered a little over 50% of the monthly costs associated with the site to begin with. Believe me, I'm in the same boat as most of you as far as trying to pay the bills each month, so I'm not asking for more donations since I understand many of you aren't able to do so. But I can't absorb the additional costs and need to start working toward a solution, so here is where I need your help.
The empty inventory for the ads being served at the top are going to be filled in with either public service ads, or ads requesting you to participate in a survey. The point of the survey is to gather demographics about the people who visit our site, which in turn will allow Burst to go out and try and sell our ad space with dedicated campaigns which will hopefully replace that lost revenue. The surveys are free and anonymous, but in order to have them actively service our account we need a minimum of 200 or so people per month to take them. As they sell the space hopefully it will fill in with ads that will get us back to at least where we were so I don't get killed over the next few months, which are typically the worst due to the fact that after the playoffs it's pretty quiet once the offseason begins.
Again - it's all anonymous and they ask the generic questions that advertisers look for before deciding whether or not to place ads. So if you can donate your time when you have a few minutes to take one of them should you see the Survey ad appear that would be most helpful
Burst, like many other companies, brings in 3rd party ads (from other companies they partner with) in order to fill inventory/impressions - which as I understand it are out of their control when it comes to the manual review process. Unfortunately to be sure that we never have anyone here affected with malware, I've turned those off as I'm just not comfortable at this point after what happened.
Those ads account for over 50% of thier ad inventory served here, and as a result we're going to be hit hard going forward since as it was those only covered a little over 50% of the monthly costs associated with the site to begin with. Believe me, I'm in the same boat as most of you as far as trying to pay the bills each month, so I'm not asking for more donations since I understand many of you aren't able to do so. But I can't absorb the additional costs and need to start working toward a solution, so here is where I need your help.
The empty inventory for the ads being served at the top are going to be filled in with either public service ads, or ads requesting you to participate in a survey. The point of the survey is to gather demographics about the people who visit our site, which in turn will allow Burst to go out and try and sell our ad space with dedicated campaigns which will hopefully replace that lost revenue. The surveys are free and anonymous, but in order to have them actively service our account we need a minimum of 200 or so people per month to take them. As they sell the space hopefully it will fill in with ads that will get us back to at least where we were so I don't get killed over the next few months, which are typically the worst due to the fact that after the playoffs it's pretty quiet once the offseason begins.
Again - it's all anonymous and they ask the generic questions that advertisers look for before deciding whether or not to place ads. So if you can donate your time when you have a few minutes to take one of them should you see the Survey ad appear that would be most helpful