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Consumers living a simpler life, but not by choice
Customers rush the cooler at the store when milk is advertised at $1.99 per gallon. Workers update resumes in case their job disappears. People try to do their chores in one trip on Saturdays to save on gas.
The squeeze on household budgets is prompting some to return to practices of an earlier era. Last year, Christy kept a vegetable garden.
A number of people said in e-mails they have cut out what they once thought of as necessities, such as high-speed Internet, cell phones and cable television.
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Re: Consumers living a simpler life, but not by choice
"Millions of people have bicycles hanging in the garage and they're getting them down and riding them," said Rebecca Anderson, advocacy director for Trek Bicycle Corp. "People are looking at the bicycle as more than just a toy."