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Wistah, you can look of George Lakoff on the internet and find some articles by him, but the book I'm referring to is "don't think like an elephant" with a forward by Howrad Dean. The theory is very interesting and it pays tremendous respect to conservatives and is sharply critical of liberals. The book explains how conservatives effectively pushed and promoted their ideas, and also unified there various factions (business, religious, tax, and other conservatives).
Thanks. Was "Howrad" a typo or a Freudian slip?
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