Looks like standard canvassing and phone canvassing.
That ain't quite the same thing as shouting down your congressman at a public meeting at the behest of industry lobbyists
Here's what you're missing:
When the goal is to talk to thousands or hundreds of thousands of people, gather support, and grow that support, ya call that organizing.
When the goal is for industry lobbyists to round up a bunch of "the great angry masses" and shout down the vast majority who are there to discuss the issue, that's called astroturf.
Got the distinction? Grass-roots organizing is aiming to nurture and grow support through the grass-roots, i.e., by expanding the segment of the populace that agrees with you and is willing to be active.
Political operatives taking off their office attire, throwing on blue jeans, and describing themselves as just a mom... and marching in lockstep to shut down the process... welp, that just ain't the same thing.
But yeah there may be a good proportion of them taking their marching orders from industry thinking it's really what's best.
So let's say that the dollars spent by industry to create this "movement" are unimportant, and the astroturf protests are grassroots protests.
Do you believe them to be a constructive way for Americans to learn about what's in the bill(s) under consideration? By ending the meeting where the information is supposed to be available?