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"Some guys play in all-star games, some guys don't. I don't know who picks all those all-star teams. In all honesty, I don't know who picks the combine, for that matter," Belichick said. "How does (Miami-Ohio offensive lineman Brandon) Brooks not get invited to the combine? How did Vollmer not get invited to the combine? I don't know. We can't really worry about that. We just have to try to evaluate them the best we can."
In other words, he paid for the poll he's writing about.
O'Leary's anti-Obama bias shows in the poll questions he asks -- Obama's positions are misrepresented or presented in a leading manner in order to get the answers O'Leary wants to promote. One question, for instance, is prefaced by the statement: "Some say Barack Obama's plan to raise taxes and increase trade barriers are similar to those created by President Herbert Hoover in the 1930s, which contributed to worsening America's economy." It's never explained who "some" are, and nowhere in the book does O'Leary substantiate his claim that Obama plans to "increase trade barriers."
The polls have another issue: Zogby itself. While Zogby has earned a reputation for being conservative-friendly -- Newsmax has previously contracted with Zogby to do joint polls, and a recent poll showing Obama's popularity rating several points below other polls was embraced by conservatives -- its polling has become decidedly inaccurate in recent years. He notoriously predicted John Kerry would defeat George W. Bush in 2004, for which he later issued a mea culpa. Further, as fivethirtyeight.com's Nate Silver details, Zogby's polling for 2006 senatorial races deviated from the actual margin of victory by an average of 8.7 points, including six misses of 10 points or more and one miss of almost 30 points, and his 2006 gubernatorial race polling deviated from the actual margin of victory by an average of 7.7 points, choosing the wrong winner in five of 19 states.
Zogby also frequently sells its services to clients, including many conservative organizations. As Chris Mooney at the American Prospectwrote: "Numerous Zogby Polls for various special interests have relied on creative phrasing to give the impression of wide public support for the view that the given client is promoting."