You have to remember that covering the Pats everyday is probably the toughest job for a reporter in the NFL. The NSA could learn a thing or two about keeping information OUT of the media from the Pats. I can sort of understand how the media would relish tweaking the Pats FO from time to time.
How would you like to cover BB's injury report Press Conference. All that juicy information that he gives.

And how many of us can quote a BB post game press conference word for word, win or lose, BEFORE he comes to the podium.

"it is what it is" "I don't know. We'll have to wait to hear from the Doctors on that." "We don't look ahead. We're just playing it one game at a time" etc, etc. How would you like to be covering the human cliche, who teaches all his players how be human cliches.
BOTTOM LINE: I don't like it but I can understand it....a bit.
BTW- Speaking of Borges: Here is a good Borges quote I found on the BSM page.
"Belichick will not be so lucky. He doesn't have (Jimmy) Johnson's personality, which can be as jovial and charming as a snake oil salesman's. Worse, this Patriot team isn't going to win two Super Bowls any time soon... "- Ron Borges, Boston Globe, 11/22/01