Brady's #2 - New England Patriots Forums

mikey · 01-28-2006, 08:58 AM

http://www.indystar.com/apps/pbcs.dl...601280493/1100

Endorsement
â€¢ 1. Peyton Manning, $10.5 million
â€¢ 2. Tom Brady, $9 million
â€¢ T3. Brett Favre, $7 million
â€¢ T3. Michael Vick, $7 million

January 28, 2006

Marketers won't sack Manning
Despite playoff setbacks, Colts QB hasn't lost his appeal
By Phillip B. Wilson
phillip.wilson@indystar.com
January 28, 2006

Peyton Manning played a key role in a big playoff loss and drew criticism for citing the Indianapolis Colts' protection problems against Pittsburgh, but national sports marketing experts predict the bad day will have no adverse effect on the NFL's endorsement leader.
"The effect will be virtually nil," said Dean Bonham, chairman and CEO of The Bonham Group, a national sports and entertainment marketing firm in Greenwood Village, Colo. "Peyton Manning is regarded on Madison Avenue as well as in the sports world as one of the most credible athletes and endorsers in the world."

Fans have short memories, he said. They will quickly forget that the Pro Bowl quarterback, sacked five times in the Colts' 21-18 loss to Pittsburgh in an AFC divisional playoff game Jan. 14, became a sports talk whipping boy after violating a taboo when he mentioned the problems of his offensive line.

"Peyton is the gold standard in the NFL," Bonham said. "I don't see any scenario where Madison Avenue would back off of him. Peyton is a guy you can put your logo on and you know it will be safe in 10 years."

If there is a potential negative, it's that Manning must be mindful his recent "blip on the radar," as Bonham called his bad day, could impact endorsements if those moments were to occur with too much frequency.

"He can't let the blip become a trend," said Paul Swangard, managing director of the University of Oregon's Warsaw Sports Marketing Center.

Reebok, which is in its second contract with Manning, is unconcerned.
"Peyton is as important to us as any asset we have at Reebok," said Eddie White, vice president of team properties. "It's safe to say he'll be with Reebok as long as he plays football."

Manning made $10.5 million in endorsements last year, according to Sports Illustrated. Sports marketing and industry journalists suggest that number is inflated -- companies don't reveal contract terms and agents have been known to report a higher figure to generate more lucrative deals. But the lowest Manning endorsement estimate for last year is $7 million by Forbes Magazine associate editor Kurt Badenhausen, and that's still tops in the NFL.

"Peyton is in a league by himself in terms of endorsements," said Badenhausen, who ignores the common knocks that Manning is 3-6 in the playoffs and has yet to go to the Super Bowl. "This isn't a guy who got endorsement deals based on his winning the big game."

For Manning, it's about setting records, making headlines and maintaining a humble, folksy persona.

"He's the nicest guy in the world and everybody loves him," said Terry Lefton, editor-at-large of Sports Business Daily & Journal. "He will continue to be well fed. And he can always add more if he wins more."

Manning currently has one of the funniest commercials on TV, a second MasterCard installment in which the star turns the tables by being an enthusiastic fan of the common man. He's also under contract with Gatorade, DirecTV, Sony and Kraft. Locally, he pitches Marsh Supermarkets and St. Vincent Health, among others. Analysts suggest Manning could do as many deals as he wants.

"I'm sure he turns down 10 times as many deals as he signs," Badenhausen said.

Fanfrom1960 · 01-28-2006, 09:05 AM

Quote:

Originally Posted by mikey

http://www.indystar.com/apps/pbcs.dl...601280493/1100

Endorsement
â€¢ 1. Peyton Manning, $10.5 million
â€¢ 2. Tom Brady, $9 million
â€¢ T3. Brett Favre, $7 million
â€¢ T3. Michael Vick, $7 million

January 28, 2006

Marketers won't sack Manning
Despite playoff setbacks, Colts QB hasn't lost his appeal
By Phillip B. Wilson
phillip.wilson@indystar.com
January 28, 2006

Peyton Manning played a key role in a big playoff loss and drew criticism for citing the Indianapolis Colts' protection problems against Pittsburgh, but national sports marketing experts predict the bad day will have no adverse effect on the NFL's endorsement leader.
"The effect will be virtually nil," said Dean Bonham, chairman and CEO of The Bonham Group, a national sports and entertainment marketing firm in Greenwood Village, Colo. "Peyton Manning is regarded on Madison Avenue as well as in the sports world as one of the most credible athletes and endorsers in the world."

Fans have short memories, he said. They will quickly forget that the Pro Bowl quarterback, sacked five times in the Colts' 21-18 loss to Pittsburgh in an AFC divisional playoff game Jan. 14, became a sports talk whipping boy after violating a taboo when he mentioned the problems of his offensive line.

"Peyton is the gold standard in the NFL," Bonham said. "I don't see any scenario where Madison Avenue would back off of him. Peyton is a guy you can put your logo on and you know it will be safe in 10 years."

If there is a potential negative, it's that Manning must be mindful his recent "blip on the radar," as Bonham called his bad day, could impact endorsements if those moments were to occur with too much frequency.

"He can't let the blip become a trend," said Paul Swangard, managing director of the University of Oregon's Warsaw Sports Marketing Center.

Reebok, which is in its second contract with Manning, is unconcerned.
"Peyton is as important to us as any asset we have at Reebok," said Eddie White, vice president of team properties. "It's safe to say he'll be with Reebok as long as he plays football."

Manning made $10.5 million in endorsements last year, according to Sports Illustrated. Sports marketing and industry journalists suggest that number is inflated -- companies don't reveal contract terms and agents have been known to report a higher figure to generate more lucrative deals. But the lowest Manning endorsement estimate for last year is $7 million by Forbes Magazine associate editor Kurt Badenhausen, and that's still tops in the NFL.

"Peyton is in a league by himself in terms of endorsements," said Badenhausen, who ignores the common knocks that Manning is 3-6 in the playoffs and has yet to go to the Super Bowl. "This isn't a guy who got endorsement deals based on his winning the big game."

For Manning, it's about setting records, making headlines and maintaining a humble, folksy persona.

"He's the nicest guy in the world and everybody loves him," said Terry Lefton, editor-at-large of Sports Business Daily & Journal. "He will continue to be well fed. And he can always add more if he wins more."

Manning currently has one of the funniest commercials on TV, a second MasterCard installment in which the star turns the tables by being an enthusiastic fan of the common man. He's also under contract with Gatorade, DirecTV, Sony and Kraft. Locally, he pitches Marsh Supermarkets and St. Vincent Health, among others. Analysts suggest Manning could do as many deals as he wants.

"I'm sure he turns down 10 times as many deals as he signs," Badenhausen said.

Last time I buy Wheaties. Breakfast of champions? What is Manning champion of? Maybe Wheaties is as indiscriminate with regard to what gets into the product as to whose picture goes on the box. Remember rat hairs and rodent excrement?

***MoLewisrocks*** · 01-28-2006, 09:59 AM

"Fans have short memories, he said. They will quickly forget that the Pro Bowl quarterback, sacked five times in the Colts' 21-18 loss to Pittsburgh in an AFC divisional playoff game Jan. 14, became a sports talk whipping boy after violating a taboo when he mentioned the problems of his offensive line."

Yeah, Bill Polian banks on short memories in Indy too. He knows he can count on the NFL to send Peyton to Hawaii every February for his annual no contact rebound game.

"If there is a potential negative, it's that Manning must be mindful his recent "blip on the radar," as Bonham called his bad day, could impact endorsements if those moments were to occur with too much frequency.

"He can't let the blip become a trend," said Paul Swangard, managing director of the University of Oregon's Warsaw Sports Marketing Center."

Bonham and Swangard must have slept through the last 5 playoff seasons.
I believe 5 years constitutes a trend.

"Peyton is in a league by himself in terms of endorsements," said Badenhausen, who ignores the common knocks that Manning is 3-6 in the playoffs and has yet to go to the Super Bowl. "This isn't a guy who got endorsement deals based on his winning the big game."

Get out...

"For Manning, it's about setting records, making headlines and maintaining a humble, folksy persona."

Which is exactly what Pats fans keep reminding Indy fans.

***fgssand*** · 01-28-2006, 12:04 PM

What would Brady's number be if he accepted all credible offers? Seems to me he has basically limited his exposure so that he can stay focused on winning Superbowls.

Fanfrom1960 · 01-28-2006, 12:06 PM

Quote:

Originally Posted by MoLewisrocks

"Fans have short memories, he said. They will quickly forget that the Pro Bowl quarterback, sacked five times in the Colts' 21-18 loss to Pittsburgh in an AFC divisional playoff game Jan. 14, became a sports talk whipping boy after violating a taboo when he mentioned the problems of his offensive line."

Yeah, Bill Polian banks on short memories in Indy too. He knows he can count on the NFL to send Peyton to Hawaii every February for his annual no contact rebound game.

That's the problem! Dungy etc. watch him in the Pro Bowl and conclude that everything is fine. Maybe they don't realize that they don't allow blitzing or looking at the QB crosseyed in that game.

***Tony Collins*** · 01-28-2006, 01:53 PM

Quote:

Originally Posted by fgssand

What would Brady's number be if he accepted all credible offers? Seems to me he has basically limited his exposure so that he can stay focused on winning Superbowls.