12-26-2005, 11:24 PM
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#8
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In the Starting Line-up
Join Date: May 2005
Posts: 3,089
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Quote:
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Originally Posted by maverick4
Random question that was bugging me while watching all those highlights:
So Disney owns ABC, and it also owns ESPN. What was the rationale for moving MNF to ESPN? Did ESPN out-bid ABC for monday night football broadcasting rights? I am going to assume that ESPN did this before Disney bought ESPN. If that is the case, after MNF moves to ESPN, will Disney end up losing or making money on the MNF franchise?
Can anyone explain this to me? Thanks.
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ABC believes it can get better ratings with network football on Sunday night when everyone is already watching football all day and they don't have to worry about the PST factor, i.e. people on the West Coast rushing home from work to watch MNF.
Then on Monday night, they will get better ratings on ESPN with the NFL than they were getting with ice skating, and that they will hopefully come up with good enough programming on ABC to achieve comparable ratings on Monday night as to what MNF was getting on ABC.
It actually makes quite a bit of sense and they should have done it years ago when the mystique of MNF had already well worn off.
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