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While it’s difficult to compile indisputable demographics from the internet, PatsFans.com has done
polling through our website to try and find out more about our users. Our research tells us that:
 

97.6% are Male

Ages range from 15-70 with an average age of 37-years old.

They are an educated audience, with 66% having an associates or better college degree, and 25% more having some college education.

The household income of 62% of our users is $50,000 a year or more, with 19%
earning over $100,000 annually.

Long user sessions, with over 80,000 unique users per month. Analytics software shows that
the majority spend at least 6-minutes or more at our site.

They have experience purchasing items online, with 90% saying they’ve purchased
an item online over the past 12-months.

They value the internet to learn about a product or a brand, with 92% saying that
they’ve used the internet to do research on an item before purchasing it.

average age 37, range 15-70

 
According to our Google Analytics report, during the regular season PatsFans.com receives an average of more than 80,000 unique visitors per month, with an average 60,000-80,000 individual daily page views, and maintains a loyal audience during the offseason, with an average of 20,000-30,000 daily individual page views. These numbers represent actual page views for ad impressions.
 

85% of our users say they spend an average
of over
15-minutes each day at PatsFans.com

 
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